Creative Work

  • Halfen Energy Project
  • Role:
  • Creative Director/Brand Manager
  • Halfen Energy is a solar energy company I co-founded. In my role as Creative Director and Brand Manager, I built the brand from the ground up, developed the entire branding strategy and marketing plan, managed and created all social media content, including photography, videos, and copywriting.

Creative Campaign

Halfen’s positioning has always been based on environmental issues, and in this campaign, we aimed not only to promote this cause but also to spark a reflection: where does your energy come from? (to Portuguese: “de onde vem sua energia”) 

This campaign showcased impactful images comparing fossil fuel energy production with a simple, fossil-fuel-free solar-powered home.

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Content Strategy

Content production on Instagram aiming to differentiate
the brand’s communication from competitors. The stories
and posts showcase behind-the-scenes footage of the installations, highlighting the team’s image and creating
a stronger connection with the audience.

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