Creative Work

  • Halfen Energy Project
  • Role:
  • Creative Director/Brand Manager
  • Halfen Energy is a solar energy company I co-founded. In my role as Creative Director and Brand Manager, I built the brand from the ground up, developed the entire branding strategy and marketing plan, managed and created all social media content, including photography, videos, and copywriting.

Creative Campaign

Halfen’s positioning has always been based on environmental issues, and in this campaign, we aimed not only to promote this cause but also to spark a reflection: where does your energy come from? (to Portuguese: “de onde vem sua energia”) 

This campaign showcased impactful images comparing fossil fuel energy production with a simple, fossil-fuel-free solar-powered home.

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Content Strategy

Content production on Instagram aiming to differentiate
the brand’s communication from competitors. The stories
and posts showcase behind-the-scenes footage of the installations, highlighting the team’s image and creating
a stronger connection with the audience.

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Positioning

Thanks to digitalization, we now have much more autonomy and ease when it comes to the services and products we consume. And when it comes to autonomy, energy is no different. With this in mind, we created a slogan to show that you can have control over your electricity, both inside and outside your home.

Influencers

Halfen Energy + Vitor Kley + Sol Beer

One of Halfen Energy’s projects served as the stage for the music video of Vitor Kley, a two-time Latin Grammy nominee, produced in collaboration with Sol Beer. We brought the singer on board as Sol Beer wanted to create a music video at a location with solar energy, resulting in a 68% increase in our organic reach.

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